This St. Valentine’s Day delight your viewers with the science of love. Dawn Maslar’s unique science-based look at love presents her discoveries based on peer-reviewed literature in a fun and easy-to-understand fashion.

“After teaching college biology for more than ten years, I’ve realized that people learn best when they’re having fun,” she says. “But no class is as important as understanding our greatest drive — the need for love. Humans have been evolving for millions of years, and I believe the culmination of that evolution is found in our ability to cherish each other.”

Maslar has uncovered the scientific rationale for many St. Valentine’s Day traditions. “The color red has an impact on attraction,” she notes. “Chocolate makes you equate the provider of the candy with pleasure, and romantic music has a measurable effect on women. Also, our senses are involved: our eyes, ears, nose and fingers actually decide if we like someone.”

Products based on this science are often available online, such as pheromones and hormones like oxytocin. There is even a kit available to biologically check compatibility.

Love Biologist Dawn Maslar, MS, is an award-winning author, biology professor, and former radio talk show host. After publishing her first book From Heartbreak to Heart’s Desire: Developing a Healthy GPS (Guy Picking System) [Central Recovery Press], she embarked on a three-year research project to map out and explain the neuroscience and biochemistry of our brains as we fall in love. Her work traces the process from the first flicker of attraction, through the uncertainty of courtship, the euphoria of falling in love, and on to soul-nurturing true love.

Her research contributes to a variety of videos such as “How to Spot a Successful Man,” “The Secret to Making a Great First Impression, “Summer Love-in – Fact or Fiction,” and “Why You’re a Sucker for a Good Love Story.” They can be found on her website, www.dawnmaslar.com or her popular YouTube channels at http://www.youtube.com/user/DawnMaslarTV that gets thousands of views each day. She even has a Facebook fan page, Love Nerds at www.facebook.com/lovebiologist.

To learn more about Dawn Maslar and the science of love, please visit www.dawnmaslar.com