For more than two decades Sonic the Hedgehog has been one of the world’s biggest gaming icons, with over 70 video game titles, four animated series, and an extensive global merchandising line to his name.

This year SEGA® is excited to introduce a new branch of the Sonic universe, entitled Sonic Boom, that will debut a new look for Sonic and friends and launch their first-ever CG animated television series, new videogames for Wii U™ system and Nintendo 3DS™ hand-held system and a new toy line.

The creative driving forces behind these projects are working together with SEGA to kick-start a global campaign for Sonic Boom™ that will excite and engage new and existing fans across a variety of platforms.

Sonic Boom’s visual identity includes character designs inspired by the abilities and unique personalities of each of the characters while still maintaining the core identity and values of the Sonic brand.

The rich worlds of the TV series and videogame will share a common narrative and a number of location and stylistic similarities reflecting full collaboration between videogame, TV series partners and SEGA from the outset.

The Sonic Boom television series, coproduced by SEGA of America Inc. and OuiDO! Productions, will debut on Cartoon Network in the U.S. and on CANAL J and GULLI in France during the 2014/2015 season.

The series is an ensemble comedy consisting of 52 x 11-minute standalone episodes packed full of high-adrenaline action. Every episode starts from a small character-driven story and explodes into an epic tale of saving the world, robot battles and more.

Serving as a prequel to the stories revealed in the TV series the Sonic Boom video game will deliver a totally different experience to previous Sonic games with collaborative gameplay at its core.

Developed in the U.S by California based Big Red Button Entertainment (Wii U™) and Sanzaru Games (Nintendo 3DS™) in collaboration with Sonic Team, this is the third title to be released as part of an exclusive deal with Nintendo®.

Sonic Boom will take advantage of the innovative hardware of both the Wii U and Nintendo 3DS, with traditional elements of Sonic games, such as speed, also featured. The videogame will also introduce exploration, combat and a new Enerbeam tether mechanic that will allow the Sonic Boom world to be discovered in totally unique ways.

Sonic Boom will be supported by a robust global licensing and merchandising program, anchored by new master toy partner TOMY.

TOMY’s line will showcase the new character looks, stressing interaction between core characters, and will feature new play patterns based on both the new game and TV series. TOMY will develop a comprehensive toy range across a broad number of categories including plush, action figures, RC, role play, vehicles and novelty. Sonic fans can expect a high-quality, collectible toy line fueled by TOMY innovation and energized with speed, lights, sounds, motion-activation and action-performance. SEGA will launch a broad licensing program across multiple categories including toys, apparel, publishing, accessories, food and beverage and more – making this one of the biggest license initiatives SEGA has undertaken in recent years.

The company will enlist many of its current partners who have had tremendous success with Sonic over the past years while seeking new licensees to join this exciting new Sonic licensing program.

“SEGA is constantly looking to feed the appetite of Sonic fans, new and existing alike” commented Hiroyuki Miyazaki, SEGA’s Chief Content Officer for Sonic. “The various pieces of the Sonic Boom project, such as its unique look, mix of comedy, and action and its focus on the whole ensemble with Sonic as the star, offer another exciting part of that universe for people to explore and enjoy. It will be at once familiar but also new.”

Sonic the Hedgehog first appeared as a videogame character in June 1991 and instantly became an icon for a generation of gamers. Defined by his super-fast speed and cool attitude, in the years since he first raced on to videogame consoles Sonic has become a true global phenomenon with over 140 million videogames sold or downloaded worldwide across consoles, PC’s, mobile phones and tablets. SEGA’s iconic blue blur has also gone on to enjoy incredible success in many licensed areas, such as toys, apparel, comics and animation.

The Sonic Boom TV series is a coproduction between SEGA of America Inc. and OuiDO! Productions. Executive producers on the show are Evan Baily, Donna Friedman Meir and Jane McGregor on behalf of SEGA, and Sandrine Nguyen and Boris Hertzog from OuiDO!. Other partners involved in the TV series include Lagardère Entertainment Rights for distribution and Lagardère Active TV Licensing & New Business for licensing and merchandise in France.

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